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ABSTRACT: As the GIS industry matures, the definition of GIS starts to take on different meanings from various organizational perspectives. These perspectives can introduce barriers when developing and implementing a GIS strategy for the organization. By shifting to a technology implementation strategy built around the common theme of spatial data, managers are able build the consensus and alignment necessary to produce meaningful change in an organization. This presentation will use practical examples from the AEC industry to demonstrate common challenges and approaches to implementing an effective GIS strategy for your organization.